Phen Grant
Graphic Design + Art Direction + Illustration

Basin Mountain Co


Lake Phewa, Pokhara, Nepal

Basin Mountain Co. is a proof of concept for a high-end outdoor outfitter based in New York City. The project involved a visual touch of every element of a retail experience, from lifestyle photos to catalog, email blasts to banner ads. I also curated a series of Instagram feeds.


This project included branding a catalog, website, banner ads, stickers & swag. I also shot original travel photography. The brand voice focused on leisure, exploration, travel, eco-tourism & reimagining tactile art forms.




The flag I created for Basin Mountain Co. has roots in classic typography, with a modern appeal. Here, it's displayed in several scenarios, including an accent on stoneware plates, posters, enamel pins, digitally, and on a flag.


I curated and photographed a gallery to be used in social media, posters and marketing material.