Phen Grant
A New York Based Illustrator, Graphic Designer + Art Director
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Basin Mountain Co.

 

Lake Phewa, Pokhara, Nepal




I created Basin Mountain Co., a proof of concept brand that crafts high-end outdoor gear for travel, camping, cooking & expedition.

 
 
 
 

This exercise included branding a catalog, website, banner ads, stickers & swag. I also shot original travel photography.

The brand voice focused on leisure, exploration, travel, eco-tourism & reimagining tactile art forms.

 
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The flag I created for Basin Mountain Co. has roots in classic typography, with a modern appeal. Here, it's displayed in several scenarios, including an accent on stoneware plates, posters, enamel pins, digitally, and on a flag.

 
 
 
 

I curated and photographed a gallery to be used in social media, posters and marketing material.