Phen Grant
Graphic Design + Art Direction + Illustration
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Flatiron Health

 
 

I create swag and illustrations for Flatiron Health. I took on the task of creating badges for their new company values, unveiled at a launch event this spring. The enamel pins are highly coveted. :)

 
 
 
 

Flatiron has a uniquely clean, minimalist vibe and will always hold onto its startup language. The thought process behind this project was maintaining a smart, playful nature combined with a sophisticated Swiss aesthetic, while reminding employees on the daily why they work where they do.

 
 
 
 
 

I crafted a custom design for screen printed tees, enamel pins, mugs, beanies, and laptop stickers. The swag has been wildly popular since the launch party.

 
 
 
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I’ve started to depend on Procreate for everything from quick sketches to complete illustrations. It’s been a game changer. Looking back at my initial ideas and comparing them to the final is one of my favorite parts of the creative process.

 
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I made the Flatiron Diversity + Inclusion identity and sticker, including edible cake toppers for the launch event. The branding focused on movement, shape, color, and a heavy Memphis influence.

 
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I also create illustrations for the Flatiron blog. Adding playful visuals to the very serious subject of cancer research is exactly what the doctor ordered.

 
 
 
 
 

I crafted these concepts on a variety of articles about tech, employee relations, future initiatives, and navigating a complicated field of study. I crafted original color palettes, characters, and themes for each blog post.

 
 
 
 

On top of illustrations and swag, I also create page layout, display signage, mailers and environmental design for Flatiron events. A huge aspect of this role is working directly with vendors and printers to get the perfect paper, color and finish.