CD: JOSH KAPLAN / AD: PHEN GRANT / PM: LAURYN PAIVA / UX: TYLER DENK
Art Design, Branding + Email Campaign for Morning Brew
I crafted a Mother’s Day gift guide from scratch. The project involved creating a themed version of their coffee cup logo, a landing page and five email blasts, which contained twenty five sponsored products. Over a million subscribers receive the MB daily newsletter.
The five email blasts were color coded and contained small footer flags, allowing users to browse online.
Each email focused on a niche mom market, including the “New Mom,” “Business Mom,” “Wellness Mom,” etc. The addition of black and white pop photos added a hint of nostalgia to the streamlined campaign.