Phen Grant
Graphic Design + Art Direction + Illustration
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Prasarita

2015

I created original branding for Prasarita, a yoga-focused, active-wear line featuring hand-woven garments in bright colors and patterns.

 
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While I was worked on branding I was touring India and Nepal by train. I found inspo in Indian Devanagari script and colors from their Holi festival.

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This region of the world was the birthplace of meditation and yoga which had a huge impact on my branding decisions.