I’m excited to present the 2019 Pride campaign for Flatiron Health. I art directed, photographed, conceptualized, and worked directly with vendors to produce swag from start to finish.
I crafted a Pride cityscape with a focus on diversity, summertime, and a sense of community. The composition has a strong New York City presence, including a water tower, trendy dog walker, and even a subway rat.
The graphic was a huge hit, so I also created two laptop stickers and a tote bag design.
Along side Pride was the Flatiron Diversity + Inclusion kick-off celebration. I created the identity for that group as well, with a focus on movement, shape, color, and a heavy Memphis influence. (Sort of inspired by a 90’s trapper-keeper, tbh.)