AMAZON ALEXA

PRIVACY HUB

CD: Louisa Caragan • AD: Eric Losh, Phen Grant • Designer: Benji Hunt

2021

We rebranded the Alexa Privacy Hub to better communicate how Alexa protects user data, making complex tech feel accessible and trustworthy. The refreshed hub launched in time for the AWS Developer Web Conference, spotlighting new privacy features in a clear, digestible way.

We tackled common misconceptions, such as the concern that Alexa is always listening or sharing sensitive data with Amazon.

Our goal was to clarify the facts and empower users with more
control over what tools they can utilize to protect their privacy.