Senior Designer, Brand + Advertising
2024
I'm working with the team at Lilly & Wieden + Kennedy to finalize a brand refresh for Eli Lilly and Company through the end of the year. More coming soon.
Graphic Design, Art Direction, Digital Signage, OOH Design, Patterning, Stage Design, Environmental Design
2024
CD: Chris Stackhouse • AD: Cameron Etheredge • GD: Phen Grant, Ayla Nucum, Rob Bourke • Character Illustrations: Samy Halim PM: James Hill • Photo: Phen Grant (unless marked AP)
NFL Draft 2024 was the largest attended Draft to date with over 700,000 patrons visiting downtown Detroit throughout the 3-day event. I spent months of research, multiple city visits, and a full year of development pushing for an Art Deco theme, which eventually won acceptance from leadership, and became one of the most design-centric, successful NFL events to date.
Art Director, Packaging Designer
2019 — 2021
CD: Nick Vissichelli • AD: Linda Espanoza, Aaron Day, Phen Grant • PM: Debra Yaconetti • Photo: OXO Lab • Retoucher: James Gentile
I worked on a team to refresh packaging for 435 products from kitchen wares to coffee makers, cleaning supplies to storage solutions.
I art directed photography, crafting unique scenes with beautiful food to accent the minimalist products. I aided the CD in implementing a new visual style with fresh, vibrant imagery, and a consistent, templated packaging aesthetic.
Graphic Design, Art Direction, Digital Signage, OOH Design, Environmental Design
2023
CD: Chris Stackhouse • AD: Cameron Etheredge • GD: Phen Grant • PM: James Hill • Photo: AP
I worked with the team to create all things needed for the inaugural ProBowl Games 2023 in Las Vegas. We pulled out all stops on digital, OOH, print signage, stadium and practice facility decor to celebrate this major NFL first.
Graphic Design, Social Media, Print Design, Packaging Design, Window Displays
2021 — 2022
Agency: Colossus • CD: Nina Bolka-Siddiqui • AD+GD: Phen Grant • Design: Fernando Pino, Corrine Baptiste • Photo: Chelsea Kyle • PM: Elizabeth Longo
I created branding, signage, packaging, in-store merchandising, social media content and in-store displays during my time with the brand. I also crafted social media posts for contests, recipes, Pinterest boards, gifs, and Instagram feeds. I assisted with media for a subway takeover as well as a popup shop with Ciao Gloria.
Packaging, Graphic Design, Print Design
2023
CD: Stevie Johnson • Illustration: Humberto Leon • Design: Phen Grant • PM: Cindy Swabsin • Photo: Associated Press
Humberto Leon x NFL. This was a historic first capsule collection for NFL Pride 2023, featuring the illustration of Humberto Leon, the founder of Opening Ceremony. I provided print and digital design for influencers, packaging design, event fliers, and social branding to expand the visibility of the collection.
We marched in parades in NYC, LA and New Jersey, and sold the collection officially licensed through NFL Shop Online.
Graphic Design, OOH Design, Print Production
2022
Agency: 72 and Sunny • CD: Jordan Hamilton • AD + GD: Clare Jensen • Design + Production: Phen Grant • PM: Riely Clough
I helped 72 and Sunny bring Kathryn Hahn’s pirate ad campaign to life on painted signs, billboards, NYC ferries, subways and busses, a light rail in Australia, and airports throughout the world. This was Hubspot’s first global campaign, and the videos were hilarious.
Read more on Marketing Brew.
Web design, Illustration, Iconography Designer
2021
CD: Louisa Caragan • AD: Eric Losh, Phen Grant • Designer: Benji Hunt • Development: Amazon Team
We launched the Alexa Privacy Hub in time for the AWS Developer Web Conference. It showcased new technology and explained the tech behind Alexa's update in an easily digestible way.
Photo Art Direction, Prop + Food Styling
2023
Food Prep + Styling: Rachel Snyder • Photographer: Jillian Lenser • AD + Stylist: Phen Grant
We photographed a series of vegan dishes as a kick-off shoot with Haand Ceramics, my favorite hand-made ceramics company. This is the first in a series of ongoing seasonal lifestyle shoots to rebrand and elevate the brand, starting with lifestyle images for their Winter 2023 catalog and social media.
Art Direction, Photography, Graphic + Digital Design
2021 — 2022
Firm: VGSNY • CD: Scott Carlson • PM: Jonn Araujo • Photo: Garret Rowland • AD, Design, Social: Phen Grant • Copy: Nelly Simonian • Web: Ran Jaden Cao
During a one-year branding project, I developed a new visual style guide for Convene’s web and social presence. I implemented this guide into practice, and curated all things digital, focusing primarily on Instagram.
I photographed details and portaits at several of the spaces in NYC and Chicago, as well as curated photography and styling for the new website, which was launched in the spring of 2022.
Graphic Design, Book Layout, Exhibit Design, Illustration
2018 — 2019
CD: Jaime Lopez • GD+Illustration: Phen Grant
I worked for an oncology startup focused on streamlining information about cancer research to share data throughout all hospital systems. Adding playful visuals throughout the company was my particular niche in the brand. From blog posts to swag, stickers to websites, I crafted consistent, playful characters that brought optimism and professionalism to the table.
I created swag, illustrations, page layout, branding, and badges for Flatiron Health. I took on the task of creating badges for their new company values, unveiled at a launch event Spring 2018.
Illustration, Graphic Design, Page Layout
2018
Agency: Merchant Cantos • CD: Kev Cheah • GD: Phen Grant
I was brought on to a team to work on United’s year-end review for employees and shareholders. We used an infographic approach to encapsulate typically dry data with fun illustrations. I added a playful edge to the styling by adding a vintage aesthetic with a nods to the golden-era of flight.
We contributed swag, marketing, OOH, and advertisement proposals for the “Good Leads the Way” campaign.
