HUMBERTO LEON

X NFL PRIDE

2023 CD: Stevie Johnson • Illustration: Humberto Leon • Design: Phen Grant

For NFL Pride 2023, we launched a historic first: a capsule collection in collaboration with Humberto Leon, founder of Opening Ceremony. I led print and digital design across influencer kits, packaging, event flyers, and social branding to amplify the collection’s reach and visibility. We marched in Pride parades across NYC, LA, and New Jersey—and for the first time, the collection was officially licensed and sold through NFL Shop Online.

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MERCH + INFLUENCER BOX

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Officially licensed NFL Pride swag, photos courtesy of Humberto Leon

HUMBERTO LEON

X NFL PRIDE

MERCH + INFLUENCER BOX

PRIDE PARADE NYC