Draft 2024: Spirit of Optimism

Through typography, color palette, custom patterning, illustration and stage design, we have meticulously incorporated a style guide to celebrate Detroit’s vibrant energy. From street pole banners, train wraps and stage design, our work seamlessly integrated into the Art Deco landscape of downtown.

Video feature from Michigan Live

We drew inspiration from the Guardian Building’s rich Italian tile work, vibrant color palette & the central piece of decor—an illuminated glass & bronze clock.

Team Patterns

Each of the 32 teams has a set of patterns, graphic elements, & custom Easter eggs. Research was elaborate & silly at any given point.

Click a team swatch to enlarge

Sponsor Patterns

Samy Halim x NFL Illustration

We partnered with this talented French artist to collaborate on team illustrations. Our focus was geometric minimalism & clean lines to complement our modern Art Deco aesthetic. Samy’s work perfectly encapsulates a modern Art Deco aesthetic, and working with our in-house illustrator, Brent McCarthy, an aesthetic that suited the theme was established seamlessly.

View his process video on Instagram.