Skills Challenge

From the water balloon toss to the longest drive, dodgeball to flag football, players were challenged across the board with skills and obstacle courses designed by the same team that crafted Ninja Warrior.

Along with creation of style guide elements and branding, I was tasked with creating patterns, icons and badges that brought a uniquely Vegas perspective to highlight each event.

Fremont Street
Experience

We were able to brand a takeover of the entirety of Fremont Street, and film a “Best Catch” zip line experience. I designed the entire spectrum of visual elements for the event space, which included motion graphics for the largest LED screen on earth. The displays showcased our branding within a subtle gradient shift that moved across 3 city blocks as badges and players cycled digitally during the event.