NFL PRO BOWL

GAMES ‘23

CD: Chris Stackhouse • AD: Cameron Etheredge • GD: Phen Grant • PM: James Hill • Photo: AP

For the inaugural Pro Bowl Games 2023 in Las Vegas, I helped lead creative across digital, print, OOH, stadium signage, and event decor, bringing this major NFL first to life with bold, high-energy visuals. I also developed a custom series of skill challenge badges, which were implemented across print, stage, and stadium assets, culminating in a massive digital takeover of the Fremont Street Experience, the largest screen in the world.

Skills Challenge

From the water balloon toss and longest drive to dodgeball and flag football, players competed in high-energy skill challenges and obstacle courses, many designed by the same team behind American Ninja Warrior. In addition to creating style guide elements and visual branding, I crafted custom patterns, icons, and event badges that brought a distinct Vegas flair to challenges, infusing the entire experience with color, personality, and speed.

Fremont Street Experience

We branded a full takeover of Fremont Street for the “Best Catch” zip line experience—filming live action and designing every visual element for the event space. I created motion graphics for the world’s largest LED screen, spanning three city blocks. Our visuals featured a subtle gradient animation that flowed across the entire canopy as player images and custom skill badges cycled overhead in real time.