OXO
CD: Nick Vissichelli • AD: Linda Espanoza, Phen Grant • Photo: OXO
2019 - 2021
As part of a full brand refresh, I helped update packaging for North American products, from kitchen tools and coffee makers to cleaning supplies and storage solutions. I art-directed photography that beautifully captured OXO’s minimalist design, creating crisp, vibrant imagery. Working closely with the Creative Director, I helped implement a cohesive visual system across all packaging, bringing consistency, clarity, and warmth to a brand celebrated for its thoughtful design and aesthetic.
Our art direction centered on fresh ingredients, bold use of color, and capturing functional tools in use. We showcased how OXO’s thoughtful design quietly elevates your daily life.
We rebranded North American packaging using environmentally conscious materials, aligning with OXO’s milestone of becoming a 1% for the Planet partner.
Some of my favorite shots from this project were our vibrant but simple food spreads for SmartSeal containers. Simple details, garnishes, and fresh ingredients elevated the shoot.
