Draft 2024:
A Spirit of
Optimism
We brought Detroit’s energy to life through typography, color, custom patterns, illustration, and stage design. From street pole banners and train wraps to the main stage itself, every piece was made to feel like it belonged, seamlessly woven into the city’s bold Art Deco backdrop.
Video feature from Michigan Live
We were inspired by the Guardian Building’s intricate Italian tilework, bold color palette, and crown jewel—a glowing glass and bronze clock at the center of it all.
TEAM PATTERNS
Each of the 32 teams got its own set of patterns, graphic elements, and hidden Easter eggs. The research process was equal parts meticulous and ridiculous—in the best way.
Click a team swatch to enlarge
Sponsor Patterns
Click a team swatch to enlarge
Samy Halim x
NFL Illustration
We partnered with this talented French artist to collaborate on team illustrations. Our focus was geometric minimalism & clean lines to complement our modern Art Deco aesthetic. Samy’s work perfectly encapsulates a modern Art Deco aesthetic, and working with our in-house illustrator, Brent McCarthy, an aesthetic that suited the theme was established seamlessly.
32-Team Patterns
Draft Eve at Eastern Market
Red Carpet at Fox Theater
700,000 Draft Fans
Draft 2024 shattered records, drawing more In-person SPECTATORS
over the three-day weekend than ever before, the largest live
DRAFT audience in NFL history.
It also became the most-watched Draft broadcast to date.
City Transport
Mockups by Ayla Nucum, Cameron Etheredge & Rob Bourke
Our Team
I felt truly lucky to work alongside such wildly talented, kind, and inspiring creatives.
These aren’t just colleagues—they’re people I’ll carry with me for life.
The memories we made together and the work we created will always hold a special place in my heart.