FLATIRON
HEALTH
CD: Jaime Lopez • GD+Illustration: Phen Grant
2018 - 2019
At Flatiron Health, an oncology startup focused on connecting cancer research across hospital systems, I brought a playful visual voice to a deeply serious mission. From blog posts and swag to websites and stickers, I developed a suite of cheerful, consistent characters that balanced optimism with professionalism.
I led illustration, branding, page layouts, and badge design, including a set of custom icons created to unveil the company’s new values at a spring launch event.
BLOG ILLUSTRATION
PRIDE SWAG
DEI + VALUES
WAYFINDING + PRINT
